A small sampling of successful client work.
Client: Can-Am Spyder
Ask: Reignite consumer passion and buzz for flagship three-wheel Can-Am Spyder product using strategic media relations and spokesperson Drew Brees.
Challenge: Story-tell to create an authentic connection between product and spokesperson Drew Brees, who was contractually forbidden from using the product.
Results: The team secured a full homepage feature on ESPN.com, paired with a branded photo and accompanying call-in video interview the reporter conducted, which aired nationally on ESPN News. When the dust settled, the media tour churned 687 million earned media impressions across 126 placements in outlets like Associated Press, USA Today, ABC News, Bleacher Report, NFL Network, NBC Sports and Yahoo! Sports.
Client: Discover Financial Services
Ask: Disrupt a noisy college football environment with a creative, one-of-its kind communications campaign that authentically connected the brand's core value of loyalty to that same characteristic in college football fans.
Challenge: Beyond just attaching its name to marquee college football games, Discover sought a deeper connection with fans and card members. A connection positioning the company as understanding the unique interests every single one of its stakeholders.
Results: The 16-week campaign produced 360 earned media placements totaling 2.3 billion media impressions in just over five months. The Discover Fan Loyalty poll was featured on ESPN.com, The Wall Street Journal, The Inquisitr, USA Today, Chicago Tribune and many more. The blogger program was a key results driver - the team partnered with eight high-profile college football writers who wrote 181 posts, totaling 1.52 billion impressions. Bloggers couldn't stop talking about the poll via social media. Bloggers generated 3.3 million impressions, including mentions from professional athletes and high-profile sports influencers. Those included a close relationship the team built with ESPN sports business reporter Darren Rovell, who tweeted about the Loyalty Poll ten times over the 16 weeks. The campaign was recognized by The Holmes Report with a 2014 In2 SABRE Award in original or commissioned research for PR - B2C. The In2 Sabres are designed to award the ever-growing role of creative product, digital and social, analytics and content in influence and engagement
Ask: Disrupt a noisy college football environment with a creative, one-of-its kind communications campaign that authentically connected the brand's core value of loyalty to that same characteristic in college football fans.
Challenge: Beyond just attaching its name to marquee college football games, Discover sought a deeper connection with fans and card members. A connection positioning the company as understanding the unique interests every single one of its stakeholders.
Results: The 16-week campaign produced 360 earned media placements totaling 2.3 billion media impressions in just over five months. The Discover Fan Loyalty poll was featured on ESPN.com, The Wall Street Journal, The Inquisitr, USA Today, Chicago Tribune and many more. The blogger program was a key results driver - the team partnered with eight high-profile college football writers who wrote 181 posts, totaling 1.52 billion impressions. Bloggers couldn't stop talking about the poll via social media. Bloggers generated 3.3 million impressions, including mentions from professional athletes and high-profile sports influencers. Those included a close relationship the team built with ESPN sports business reporter Darren Rovell, who tweeted about the Loyalty Poll ten times over the 16 weeks. The campaign was recognized by The Holmes Report with a 2014 In2 SABRE Award in original or commissioned research for PR - B2C. The In2 Sabres are designed to award the ever-growing role of creative product, digital and social, analytics and content in influence and engagement
Client: T-Mobile
Ask: T-Mobile needed an innovative method to differentiate the brand from other MLB sponsors and demonstrate the value of their relationship as the official wireless partner of MLB.
Challenge: For the second consecutive year, T-Mobile was the title sponsor of MLB’s All-Star FanFest in Minneapolis. The company used their sponsorship to enhance perception of T-Mobile’s Data-Strong 4G LTE Network, spread awareness of the T-Mobile Test Drive Program and build momentum for the T-Mobile Game Changer.
Results: Through the unique combination of brand assets and activations, Burson-Marsteller secured 1.5 billion impressions across print, broadcast and online mediums, with message pull-through in Sports Business Journal, Sirius XM MLB Network Radio, Yahoo! Sports Radio, NBC Sports Radio’s “The Brian Kenny Show”, WFAN’s “Joe & Evan”, CBS Sports Radio, FOXSports.com and USA Today.
Ask: T-Mobile needed an innovative method to differentiate the brand from other MLB sponsors and demonstrate the value of their relationship as the official wireless partner of MLB.
Challenge: For the second consecutive year, T-Mobile was the title sponsor of MLB’s All-Star FanFest in Minneapolis. The company used their sponsorship to enhance perception of T-Mobile’s Data-Strong 4G LTE Network, spread awareness of the T-Mobile Test Drive Program and build momentum for the T-Mobile Game Changer.
Results: Through the unique combination of brand assets and activations, Burson-Marsteller secured 1.5 billion impressions across print, broadcast and online mediums, with message pull-through in Sports Business Journal, Sirius XM MLB Network Radio, Yahoo! Sports Radio, NBC Sports Radio’s “The Brian Kenny Show”, WFAN’s “Joe & Evan”, CBS Sports Radio, FOXSports.com and USA Today.